Russell introduced their new line of odor-fighting FreshForce boxer briefs with a simple goal – to rid the world of underwear funk. So we put them to the test them in the stinkiest, sweatiest, furriest place of all – inside a series of six-and-a-half feet tall, 80 lb. mascot suits. In July. In Texas, Nevada, and New Mexico.

Soon, Russell FreshForce became the official underwear of Minor League Baseball mascots. Along with the documentary social films, we also brought the idea to life with Funk Relief Nights at dozens of ballparks around the country (complete with an underwear cannon) and personalized relief kits for every Minor League mascot in America – all 256 of them. All of which helped the those odor-fighting underwear outpace sales goals at Wal-Mart and Walmart.com