Dear Coach (Dear Dad)

Russell Athletic

We helped Russell Athletic, the long-time official uniform provider of the Little League World Series, thank the coaches who make the game possible. Along the way, we discovered something important – when they aren't teaching kids to get in front of grounders or choke up on the bat, these coaches play a different role. Over 85% of youth baseball and softball coaches are parents with kids on the team. We highlighted this parent/coach relationship with a special film for Father's Day.