Minor League Mascots, Major League Funk

Russell Athletic

Russell Athletic came to us with a simple goal: to rid the world of underwear funk with their new odor-fighting FreshForce Underwear. So we tested it in the stinkiest, sweatiest, furriest place of all – inside a mascot suit in July. In Texas. And Nevada. And New Mexico.

Soon, Russell FreshForce became the official underwear of Minor League Baseball mascots. We brought the idea to life with Funk Relief Nights at ballparks around the country, in-depth documentaries, and relief kits for every Minor League mascot in America – all 256 of them.

Clio Award (x3)
National Addy Award (x4)
Communication Arts Exhibit
Creative Work of the Week: The Drum Magazine
Kansas City Addy Best of Show
District Addy Best of Show




Chico the Chihuahua: El Paso


Orbit: Albuquerque Isotopes


Cosmo: Las Vegas 51s


A small portion of the 256 kits we sent to every Minor League Baseball mascot in America.