Bike Catalog
Indian Motorcycle

Riders spend a lot of time dreaming about their bikes before they buy them, so this catalog was made to be pulled apart into a series of posters that could be hung in garages, basements, break rooms, or wherever else someone might dream.

As some of the first items released shortly after Polaris purchased the brand, collateral pieces like this were an important first step in establishing the voice and look Indian Motorcycle would have going forward. For 2013, we wanted to continue to define the brand as proprietary and world-class. Rather than an off-the-shelf typeface, we worked with type designers to create a custom script based on Indian Motorcycle's 100-year-old logo.