When Subaru needed to use their Puppy Bowl sponsorship to grab attention of pet lovers on Super Sunday, we created the Barkleys. They're a typical American family – with 2.5 kids, long commutes, and road trips with frequent gas station pit stops. They just happen to be golden retrievers.

After the campaign’s introduction, The Barkleys quickly grew to become one of Subaru's most beloved traditions with new adventures premiering annually on the Puppy Bowl.