Cloche

Dairy Queen

We made a lot of television and social videos for Dairy Queen, but this is my favorite. It's not everyday that a television commercial for a new burger becomes an opportunity to expand America's vocabulary. Besides leading to the biggest burger launch in the history of the brand, this work also sent people scrambling to the dictionary. Seriously. After the commercial was released, 'cloche' quickly became the most searched term on the Merriam-Webster site.
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