In 1996, a reskinned, family-friendly version of the violent video game ‘Doom’ appeared in boxes of Chex cereal. The promotion was a massive success, flying off shelves in record numbers and introducing a generation of gamers to a first person shooter game that their moms would actually let them play.

So in 2020 when an HD remake of of Chex Quest was planned for a completely different brand, Chex Mix, we had our work cut out for us – we needed to capture the attention of retro gamers and introduce the game to a new generation of fans.

We started by making the game bigger and better than before. With new characters created for each Chex Mix piece, we also added a multiplayer mode so they could all battle it out for snack supremacy.

Then, we went were the fans were. Trailers were made and leaked to video game press. We found the game’s biggest fan from 1996 on Reddit and remade his mom’s homemade Halloween costume with a Hollywood special effects company. We created a free 60-page comics anthology to expand on the unexplored mythology and world of the game that was distributed in comic book stores nationwide as part of Free Comic Book Summer. And it was all paired with tons of social and influencer content, including an appearance on Conan O’Brien’s “Clueless Gamer” series.