The Biggest Mess on the Internet
National Addy Award
The effort paid off. The BISSELL Pet Foundation easily reached the $100,000 donation goal and we saw a 36% increase in usage of the #PetHappens hashtag. The campaign garnered over 185 million earned impressions – a 481% increase over the previous year’s effort. As a bonus, we also got to spend a lot of time playing with puppies.